Charles Town, WV

Marketing and Communications Coordinator



Marketing and Communications Coordinator reports to the Senior Vice President, Director of Marketing and Communications. Primary responsibilities include organizing and executing production and logistics for campaigns, programs, and events aligned to strategic plans for attracting new clients by creating valuable content and experiences through digital marketing and other communications channels. Secondary responsibilities include coordinating the Company's brand, products, and services through digital channels and, when support is needed, traditional channels. Digital channels include but are not limited to BCT’s website, Online and Mobile Banking, Email, Google AdWords, Google Business, Google Retargeting, LinkedIn, Facebook, Twitter, Google Reviews, Yelp, and others as deemed necessary. All digital campaigns will be coordinated with other Marketing campaigns and initiatives to create an integrated Marketing strategy from concept to execution. The Marketing and Communications Coordinator will work with the Marketing and Communications team, other BCT teams (business lines and IT), agencies, and vendors to launch campaigns on time and on budget. Other responsibilities include managing promotional item inventory, participating in the planning and support of BCT events, sponsorships, and community initiatives, and other duties as assigned.


Reports To: Sr VP/Director of Marketing and Communications
FLSA Status: Exempt
Client Service
Ability to meet the public well and to deal effectively with their questions or concerns
Possess thorough knowledge of Bank’s products and services
Looks for opportunities to explain, promote, or sell products/services
Continuously demonstrates a helpful, friendly attitude and is committed to providing excellent client service
Serves as a model of excellent client service to other employees
Drive traffic to BCT digital properties
Develop a strategic digital plan for the Company, including budget recommendations
Plan and execute all digital marketing to include SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain BCT’s social media presence within policy
Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
Coordinate with SVP’s strategic initiatives by preparing production of other promotion and communication channels beyond digital.
Represent Marketing and Communications in strategic meetings and initiate project plans to coordinate with appropriate staff
Identify trends and insights, and recommend spend and performance based on insights
Identify new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with BCT business lines to create landing pages and optimize user experience
Provide actionable analysis to evaluate end-to-end client experience across multiple channels and client touch-points
Build conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies and provide perspective for adoption where appropriate
Work effectively with BCT employees, shareholders, Directors, and Advisory Boards within BCT’s core values
Manage inventory and distribution of promotional items to business lines within budget
Track and document spending for Advertising, Sponsorships, and Contributions, and other G/Ls assigned to department.
Record and report employee volunteer hours
Communicate internally about digital campaigns and other Marketing initiatives as appropriate
Participate in and support events, sponsorships, and community initiatives as needed
Manage support staff
Other duties as required
Maintains neat and orderly work area and ensures that all negotiables and confidential records are properly secured each day
Understands role in case of robbery, whether victim or bystander, and knows proper post-robbery procedures
Professional appearance that evokes the client’s trust
Adheres to all bank policies and procedures and to internal controls and system access restrictions
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.
Ability to adhere to BCT’s Core Values:  Integrity, Teamwork, Growth, Client Commitment, Community Focus
Strong written and verbal communication skills
Understanding of digital marketing
Ability to effectively utilize digital marketing support tools such as Hootsuite, Emma, Google Business Platform, Google Advertising, Google GA4 Analytics, Google Search Console, Social Media platforms, and other digital support platforms
Ability to quickly learn and effectively utilize website CMS, bank networks and intranet
Proven success in collaboration and working with teams and individuals
Working knowledge or ability to quickly learn graphic design tools such as Adobe Creative Cloud (Illustrator, Photoshop, InDesign, etc.)
Self-motivated and ability to work to plan
Attention to detail
Ability to support events and initiatives beyond general business hours and weekends
Bachelor’s degree in Marketing, Business, or related field; 1-3 years of experience in Marketing or Social Media business production; or 4-5 years in Bank sales or service.
BCT is a 100% smoke-free company
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to stand; use hands to handle or feel; reach with hands and arms; talk or hear.  The employee must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds; and occasionally lift and/or move up to 50 pounds. 
This job description is not designed to cover or contain a comprehensive listing of all duties/responsibilities that are required of position.  Duties/responsibilities may change or be assigned at any time with or without notice.  
BCT is an Equal Opportunity/Affirmative Action Employer
BCT supports a workforce of diversity, equity, inclusion, and accessibility